BOOKS FROM CYPRUSHow Do You Find a Black Cat in a Dark Room
by Jacob Burak
Tags:
Male author
Description:
Why do people without a sense of humor persist in telling jokes that aren't funny?Does playing classical music to babies really aid their development?Why do thin and tall people earn more?Is it possible to move a table by mind power?Why are more newborns boys?Why is one of the guns in a firing squad loaded with blanks?How much is the author's corpse worth? And the corpses' of his readers'?Writing in the personal and witty style we have come to associate with the author of Do Chimpanzees Dream of Retirement and his other best-sellers, Jacob Burak addresses all of these questions in his new book. But don't let his accessible and easy-flowing prose fool you: How to Find a Black Cat in a Dark Room is a subversive book by one who grasps that his financial success entails a price that an entire society is called upon to pay.Jacob Burak enlists the latest scientific research, a profound social awareness and vast business experience to explore the question he deems of paramount importance: How is it that in an era of unprecedented economic growth, inequality has taken on such proportions that it threatens the existence of an entire society? Burak illuminates the human and economic weaknesses that comprise our daily reality, and brings them together to form a distressing picture of a system that has lost its way.The book is brimming with insights, many of them entertaining. Among other things, we can learn which exercises are most effective for strengthening willpower, what is the secret to urban myths' endurance, what is the most effective fundraising advertisement, and why it is so hard for us to adjust our position in the wake of new information - almost as hard as finding a black cat in a dark room.
Add comment
More books from Cyprus
More books from Read Around Europe Challenge